ABOUT

I turn ambiguous product challenges into business-viable realities. With 65+ commercial projects and 18+ international awards spanning frog design to Logitech, I've built a career on translating real human motivations into designs that are desirable, purposeful, and commercially smart.

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Over 13 years, I've collaborated with global leading brands across consumer electronics, fitness wearables, medical devices, smart home appliances, personal care, and large-scale industrial equipment. I always work at the intersection of profound user insight and grounded product development, whether at a top design consultancy, inside a industry-leading brand, or working with startups.

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Beyond my industry work, I love sharing insights and exchanging ideas with people. I'm actively involved in the design community, lecturing and tutoring at distinguished institutions such as Shanghai Jiao Tong University, Shih-Chien University, and Taiwan Tech, among others.

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Outside of design, I've solo-trekked 1,200 km around Taiwan in 50 days on foot, spent two months backpacking alone through the high-altitude mountains of west China, and consistently log 150+ km of running every month. These aren't just hobbies; they're proof of the curiosity, self-motivation, and resilience I bring to every challenge.

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If you're building something bold in fitness, health, outdoor, or consumer lifestyle, anything that shapes how people live better, I'd love to talk!