ABOUT

I’m a physical experience designer and innovation strategist with extensive experience at leading global design agencies and a strong background in in-house product development.
 
Driven by a passion for understanding people, I combine a sharp intuition for human motivation with the skills to translate insights into sophisticated, desirable product experiences. With a foundation in product development and business strategy, I excel in cross-functional collaboration, bringing together innovative design, visionary strategy, and grounded development approach to create products that truly resonate.
 
Over my 13-year career, I’ve collaborated with renowned global brands across sectors from consumer electronics, home appliances to automotive, medical, industrial devices, and home accessories. 
 
Beyond my industry contributions, I love sharing insights and exchange opinions with people. I’m actively involved in the design community, lecturing at distinguished institutions such as Shanghai Jiaotong University, NCKU, Taiwan Tech, and others.

Outside the studio, I’m an avid traveler and outdoor enthusiast with a focus on environmental and social issues. For me, great design goes beyond aesthetics; it’s about creating meaningful change and reshaping how we experience the world around us.